During a chat, email response, or voice, the customer asks for availability and rates, or wants to book a room. Depending on the setup, Myma will hand over the customer to the Online Booking Engine with all the collected information pre-populated so that the customer can be dropped at an advanced stage of the booking process.
How is this integration used for different channels
Chatbot on website and social channels collects stay details (dates, guests) and generates a unique link that takes customers straight to their personalized search in the booking engine.
When a customer shares their stay details via email, a personalized booking link is added in the email response created for them.
When a customer calls and provides their stay details, a unique booking URL can be generated and sent via SMS, allowing them to proceed directly with the booking.
Set Up Process
To enable this, the Booking Engine URL needs to be configured in the Myma Dashboard.
Go to Settings -> Applications -> Available Apps -> Booking Engine
Three things need to be added for each property:
Give the integration a user-friendly name
Add the Booking Engine URL
Select the Date Format of how dates are being passed in the URL
If you have multiple properties, the URL needs to be set up for each property
In some Booking Engines, it is easier to determine the parameters by looking at the URL, while for others you might have to ask your Booking Engine provider to provide a sample URL
Copy the URL from the Online Booking Engine, paste it into the integration. Then you can select each parameter and replace it with the corresponding available placeholder to replace it. Example: Select the actual date, and click on the date placeholder to replace the date with the placeholder.
Example
Example of Booking Engine URL:
Example of how to set up in Myma:
Select the date format based on how the dates are being passed in the URL. In the example above, the date format is YYYY-MM-DD.
Available Placeholders
Variable | Description | Example |
CHECK_IN | Check-in date for the stay | Replace arrive=2025-11-24 with arrive={CHECK_IN} |
CHECK_OUT | Check-out date for the stay | Replace depart=2025-11-24 with depart={CHECK_OUT} |
ADULTS | Number of adults | Replace adults=2 with adults={ADULTS} |
CHILDREN | Number of children | Replace children=2 with children={CHILDREN} |
CHILDREN_AGE | This is not common to pass in the URL; this will be left to be selected in the booking engine itself. |
|
NIGHTS | Number of nights for the stay. Only some Booking Engines have this option, rather than passing the Checkout date | Replace nights=3 with nights={NIGHTS} |
ROOM_TYPE | This is not common to pass in the URL; this will be left to be selected in the booking engine itself. |
|
PROMO_CODE | This is useful if you want to give people a special discount if they book through the Chatbot | Replace promo=DISC15 with promo={PROMO_CODE} |
LANGUAGE | This is not common to pass in the URL; this will be left to be selected in the booking engine itself. |
|
CURRENCY | This is not common to pass in the URL; this will be left to be selected in the booking engine itself. |
|
Tracking Traffic Referred to Booking Engine by the Chatbot
There are three common ways to set up the tracking:
Adding a source or subsource code
Some Booking Engines support passing a source or subsource code as a parameter e.g (&src=). This allows the booking to be tracked as a custom primary or secondary channel in Booking Engine reporting.
Google Analytics
Hotels may want to leverage utm parameters to track more in-depth data for source and medium etc. UTM parameters (Urchin Tracking Module parameters) are little tags you add to the end of a URL so tools like Google Analytics can track where your traffic is coming from and how people interact with your Chatbot.
for example: &utm_source=AI_Chatbot&utm_medium=WhatApp.
Promo Code
Hotels can create a promo code for the Chatbot, and pass that as a paramtere. The promo code could be no discount so that pricing does not change. Depending on the Booking Engine reporting on promo code hotel can track the activity generated through the Chatbot.