This integration allows hotels to connect their Google Analytics 4 (GA4) Measurement ID to the Web Widget, enabling them to track how users interact with the chatbot throughout their journey on the website. This provides valuable insights into user engagement, helps optimize the guest experience, and allows hotels to measure the impact of Concierge across the entire customer journey, from initial interaction through to booking.
What is Tracked:
Avatar Clicks: Track when users open the Booking Agent by clicking the avatar icon on the website.
Menu Clicks: Measure interactions with menu options and quick actions within the Booking Agent.
Chat Engagement: Capture when a user begins a conversation by sending a message or asking a question.
These insights help hotel better understand how visitors engage with Myma's AI Solutions, identify opportunities to improve the user experience, and measure the overall effectiveness.
Prerequisite: Hotel must be using Google Analytics.
Where to View Data in GA4
Hotel can access these events in Google Analytics Dashboard:
Reports → Engagement → Events
Realtime Dashboard (for live interactions)
Look for events starting with chat_ such as:
chat_avatar_click (avatar clicks)
Chat_menu_events (menu item clicked)
chat_started (user sends a message)
Tracking the Full User Journey (Website & Booking Engine)
With GA4 integration it enables hotel to track the complete user journey from Concierge interaction through to website activity and booking. When users engage with the Booking Agent, their actions (e.g. chat opens, menu clicks) are captured within the same session as their website and booking behavior.
This allows hotel to analyze how Concierge interactions influence navigation, identify drop-offs, and measure assisted conversions. For best results, ensure GA4 is implemented across both your website and booking engine, with consistent tracking parameters and conversion events configured.
Configuration
1. Log into the Dashboard
2. Go to Settings → Channels → Connected Channels
3. Locate and open the Property or Group Web Widget that you want to track
4. Locate the Google Analytics (GA4) section
5. Toggle Google Analytics Tracking to enable
6. Enter your GA4 Measurement ID (e.g. G-XXXXXXXXXX)
7. Toggle the events you want to track and change event names if you prefer
8. Save your settings
Please note that the Myma.ai team is happy to set this up for you. Simply provide us with your GA4 Measurement ID, and we'll take care of the rest.
Once enabled, events will start flowing into your GA4 property!