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Google Analytics

UTM codes help you track where traffic is coming from, allowing you to properly measure the channel or campaigns ROI.

Andy Dharmani avatar
Written by Andy Dharmani
Updated over a week ago

Any URL redirect from Chatbot to a property's website can now be tracked with Google Analytics UTM tags.

What is a UTM code:

A UTM (Urchin Tracking Module) code is a snippet of text added to the end of a URL to track the metrics and performance of a specific digital marketing campaign. UTM codes can contain up to five parameters: Campaign, source, medium, content, and term. UTM codes are also known as UTM parameters — or tracking tags.

UTM tags help you with better tracking and more accurate attribution inside Google Analytics.

How Chatbot uses UTM code

During the Chatbot conversation, a number of links are presented to the customer e.g. to your restaurant booking page, or to a membership page, etc. and Google Analytics integration is based on UTM tags.

When a user clicks any link inside the Chatbot, the UTM tags are added to the link, allowing the analytics to be stored and tracked in Google Analytics.


Log in to and follow these steps:

  1. Go to Connect, select Applications tab, , and click on Google Analytics

  2. Give any name for you to refer to, and add the UTM Source and UTM Medium that you want to be sent with every URL click from Chatbot.

    1. UTM Source tells you where the traffic is coming from, so give a name like Myma.

    2. UTM Medium is the general channel the traffic comes from, so give a name like Chatbot.

  3. Click on Create New Integration

And that's it — you have custom tracking codes set up and running in no time!

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